The latest installment of web series, Off Book, looks at artists working on film and television title sequences. Karin Fong and Peter Frankfurt discuss their Mad Men title sequence, as well as their well-known opening credits for David Fincher’s Se7en.
Ben Conrad explains how his title work integrated into the physical world of Ruben Fleischer’s Zombieland, allowing zombies to rampage right through floating letters announcing things like “Columbia Pictures” and “Produced by Gavin Polone,” and spelling out the numbered rules of post-apocalyptic survival even as the protagonists observed, bent, and broke them.




